Chris Vermeulen: Founder’s Letter to Investors

Dear Investor,

It is the end of an investing era.

For decades, investing rested on one powerful assumption:

Time fixes everything.

Markets rise.
Markets fall.
Markets recover.

If you stayed invested long enough, the damage would eventually repair itself.

And for a long stretch of history, that assumption felt reliable.

But for many investors today, the same advice no longer feels as reassuring.

You may still tell yourself, “Markets always come back.”

But another thought is getting harder to ignore:
“What if I don’t have years to wait this time?”

What feels different now is the cost of those declines.

A multi-year bear market is no longer just numbers on a screen.

It can mean years spent waiting to recover.
Years of delayed plans.
Years of second-guessing decisions.
Years of carrying a stress no account statement will ever fully show.

That is why the old definition of discipline is being questioned.

For decades, investors have been trapped between two flawed choices:

1. Stay invested through the decline, telling yourself, “I can’t sell now. I’ll wait until it comes back.”
2. Or try to outguess every turn, thinking, “I need to do something before this gets worse,” while living with constant pressure and second-guessing.

Passive investing or active trading.
Endure the damage or try to predict it.

But many thoughtful investors already know there must be another path.

A calmer path.
A more rational path.
A path built for investors who have worked too hard and come too far to keep giving back years of progress every time the market breaks.

That path is what we call Asset Revesting.

The Turning Point: Why I Rethought Risk After 2000

Asset Revesting is not a recent experiment.

It is the investing philosophy I developed following the brutal tech bubble bear market of 2000–2002. Experiencing those devastating drawdowns firsthand—and watching investors around me struggle with panic, paralysis, and blind hope—fundamentally transformed how I view risk and market cycles.

The market taught me a hard truth that Wall Street routinely ignores:

Holding through a crash can feel like discipline, even when the underlying decision has become entirely emotional.

The Core Question Behind Asset Revesting

That realization changed my definition of fiduciary responsibility. Holding declining assets simply in the hope that they will recover eventually is not a strategy; it is a gamble with your retirement timeline.

Instead, I began asking a far more rational question:

“Does this asset still deserve my capital right now?”

That single principle became the pillar of Asset Revesting:

• Own strength: Allocate capital strictly to assets showing verifiable upward momentum.
• Step aside from weakness: Move decisively into cash or safe havens before minor pullbacks turn into portfolio-crippling bear markets.
• Wait with purpose: Preserve buying power patiently until market conditions once again justify taking risk.

That is the foundation of Asset Revesting.

It is built on a different belief:
You do not have to accept major setbacks as normal.
You do not have to sit through losses that can take years to recover from.
You do not have to confuse pain with discipline

Protecting capital is not the opposite of growth.

For many investors, it is what makes durable growth possible.

Enduring avoidable damage is not a badge of honor.

It is often an invisible cost paid in years you do not get back.

Asset Revesting is for investors who value keeping more of what they have earned.

Who want fewer unnecessary setbacks.
Who want a steadier financial path, a clearer decision process, and greater confidence in the road ahead.
Who care not only about return, but about protecting lifestyle, family, and future choices.

This is not about chasing the highest return.

It is about refusing to be set back by avoidable losses.

It is about moving forward with greater clarity and less regret.

And perhaps most importantly, it is about recognizing that time is your most valuable asset now.

Not someday.
Now.

Because what has changed is not the market.

What has changed is your relationship with time.

In earlier years, a major setback could be absorbed.
There was time to rebuild.

For many investors today, time works differently.

That is why protecting what you have built can no longer be treated as an afterthought.
It is foundational.

The question is no longer whether markets eventually recover.

They often do.

The real question is:

How many irreplaceable years are you still willing to sacrifice waiting to get back to even?

Asset Revesting begins when the honest answer becomes:

None.

If this letter resonates with you, it may be because you already know what many still refuse to admit:

The old model asks for too much faith.
Too much time.
Too much unnecessary sacrifice.

Thoughtful investors deserve a different path forward.